Business Communication

Business communication is sharing an information between people within the enterprise that is pretended for the commercial benefit of the organization/company.

How a company shares information to promote it's product or service to potential consumer?
- Be a speakers in a seminar, to introduce your product or service to the participant, because they will be your potential consumer.
- Promote it on social media
- Promoting to other companies that not the competitors
- Give good image of the company
- Promotion on the magazine or newspaper
- Give free sample

Elements of business communication:
1. Sender / encoder
2. Receiver / decoder
3. A message
4. Channel / medium

Guidance for effective communication
1. Clarity on purpose. You must give clearance of your purpose, straight to the point to make receiver understand exactly what you mean.

2.  Shared activity (feedback). As a company, you need to think about what your consument want, what complains that belongs to you, and you have to response them well.

3. Common set of symbols. In the business, you have to use clearance as much as possible, use gesture or symbols that used by universal, not only in your country.

4. Focus on the need of the receiver. As a professional, you need to focus on the need of your consument. In this case, they are your receiver who receive message you sent.

5. Active listening. You are not only need to focus about the receiver needs, but also other complaining or suggestions from them. You need to pay more attention about what they want.

6. Politeness. To make them listen to you, you need to be polite. Use proper manner, act polite, they are your receiver, your company life source.

7. Avoiding conotation. It has same meaning as clarity, you need to talk straight to the point, not using complex conotation that make receiver didn't understand what tou meant.

8. Socio-psychological aspect. You need to pay more attention to socio-psychological aspect of the receiver. Don't waste your message because of the receiver psychological condition. In that case you need to give the message twice or more.